Bearden, William O. <br/><br/>
Marketing : Principles and Perspectives / 
William O. Bearden 
 - 3rd ed 
 - New York :  McGraw-Hill,  2001 
 - 596 p :  ill 
<br/><br/><label>ISBN: </label>0071180257  1,045 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.
<br/><br/><label>LC Class. No.: </label>HF5415.1  / B368 M3 2001