TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N
AU  - Laforge,Raymond W
TI  - Marketing : Principles and Perspectives
SN  - 0071180257
AV  - HF5415.1 B368 M3 2001
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - United States
ER  -