Baskin, Otis. <br/><br/>
Public Relations : The Profession and the Practice / 
Otis Baskin 
 - 4th ed 
 - New York :  McGraw-Hill,  1997 
 - 508 p :  ill 
<br/><br/><label>ISBN: </label>0071140328  968 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--United States.
<br/><br/><label>LC Class. No.: </label>HM263  / B315 P8 1997