Burnett, John. <br/><br/>
Introduction to Marketing Communications : An Integrated Approach / 
John Burnett 
 - Upper Saddle River, NJ :  Prentice-Hall,  1998 
 - 659 p :  ill 
<br/><br/><label>ISBN: </label>0132690853 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising campaigns.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / B87 I5 1998