TY  - BOOK
AU  - Burnett,John
AU  - Moriarty,Sandra E
TI  - Introduction to Marketing Communications : An Integrated Approach
SN  - 0132690853
AV  - HF5415.123 B87 I5 1998
PY  - 1998///
CY  - Upper Saddle River, NJ
PB  - Prentice-Hall
KW  - Communication in marketing
KW  - Advertising campaigns
ER  -