Lehmann, Donald R. <br/><br/>
Product Management / 
Donald R. Lehmann 
 - 2nd ed 
 - New York :  McGraw-Hill,  1997 
 - 460 p :  ill 
<br/><br/><label>ISBN: </label>0071154248 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.
<br/><br/><label>LC Class. No.: </label>HF5415.15  / L44 P6 1997