Hawkins, Del I. <br/><br/>
Consumer Behavior : Building Marketing Strategy / 
Del I. Hawkins 
 - 7th ed. 
 - Boston :  McGraw-Hill,  1998 
 - 760 p :  ill 
<br/><br/><label>ISBN: </label>0071153241 /  794.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys--United States<br/>Consumer behavior--United States<br/>Consumer behavior--Case studies--United States
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / H38 C3 1998