TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J
AU  - Coney,Kenneth A
TI  - Consumer Behavior : Building Marketing Strategy
SN  - 0071153241 /
AV  - HF5415.33.U6 H38 C3 1998
PY  - 1998///
CY  - Boston
PB  - McGraw-Hill
KW  - Market surveys
KW  - United States
KW  - Consumer behavior
KW  - Case studies
ER  -