Aaker, David A. <br/><br/>
Marketing Research / 
David A. Aaker 
 - 6th ed. 
 - New York :  John Wiley & Sons,  1998 
 - 776 p :  ill 
<br/><br/><label>ISBN: </label>0471170690 /  1,172.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / A14 M4 1998