TY  - BOOK
AU  - Aaker, David A.
AU  - Kumar, V.,
AU  - Day, Geovge S.,
TI  - Marketing Research
SN  - 0471170690 /
AV  - HF5415.2 A14 M4 1998
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing research
ER  -