Ferrell, O. C. <br/><br/>
Marketing Strategy / 
O. C. Ferrell 
 - New York :  The Dryden Press,  1999 
 - 407 p 
<br/><br/><label>ISBN: </label>0030248019 /  970.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / F369 M4 1999