TY  - BOOK
AU  - Ferrell, O. C.
AU  - Hartline,Michael D
AU  - Lucas,George H
AU  - Luck,David
TI  - Marketing Strategy
SN  - 0030248019 /
AV  - HF5415.13 F369 M4 1999
PY  - 1999///
CY  - New York
PB  - The Dryden Press
KW  - Marketing
KW  - Management
KW  - Case studies
ER  -