Dickson, Peter R. <br/><br/>
Marketing manangement / 
Peter R. Dickson 
 - 2nd ed. 
 - New York :  The Dryden Press,  1997 
 - 813 p :  ill 
<br/><br/><label>ISBN: </label>0030177421 /  1,030.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / D554 M4 1997