Bovee, Courtland L. <br/><br/>
Advertising Excellence / 
Courtland L. Bovee 
 - New York :  McGraw-Hill,  1995 
 - 561 p :  ill 
<br/><br/><label>ISBN: </label>0071138528 007006847x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5804  / B21 A38 1995