TY  - BOOK
AU  - Bovee,Courtland L.
AU  - Thill,John V
AU  - Dovel,George P
AU  - Wood,Marian Burk
TI  - Advertising Excellence
SN  - 0071138528
AV  - HF5804 B21 A38 1995
PY  - 1995///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
ER  -