Koehn, Nancy F. <br/><br/>
Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell / 
Nancy Fowler Koehn 
 - Boston :  Haward Business School Press,  2001 
 - 469 p :  ill 
<br/><br/><label>ISBN: </label>1578512212 /  1,920 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship.<br/>Businesspeople.
<br/><br/><label>LC Class. No.: </label>HB615  / K77 B7 2001