TY  - BOOK
AU  - Koehn,Nancy F.
TI  - Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
SN  - 1578512212 /
AV  - HB615 K77 B7 2001
PY  - 2001///
CY  - Boston
PB  - Haward Business School Press
KW  - Entrepreneurship
KW  - Businesspeople
ER  -