Czinkota, Michael R. <br/><br/>
Marketing Management / 
Michael R. Czinkota 
 - 2nd ed 
 - Cincinnati, Ohio :  South-Western College,  2001 
 - 598 p :  ill 
<br/><br/><label>ISBN: </label>0324072651 /  4,125 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / C998 M3 2001