TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Kotabe,Masaaki
TI  - Marketing Management
SN  - 0324072651 /
AV  - HF5415.13 C998 M3 2001
PY  - 2001///
CY  - Cincinnati, Ohio
PB  - South-Western College
KW  - Marketing
KW  - Management
KW  - Case studies
ER  -