Reich, Allen Z. <br/><br/>
Marketing Management for the Hospitality Industry / 
Allen Z. Reich 
 - New York :  John Wiley & Sons,  1997 
 - 530 p :  ill 
<br/><br/><label>ISBN: </label>0471310123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / R43 M3 1997