Belch, George Edward <br/><br/>
Advertising and promotion : An integrated Marketing Communications Perspective / 
George E. Belch 
 - 4th ed 
 - Boston :  McGraw-Hill,  1999 
 - 762 p :  illus 
<br/><br/><label>ISBN: </label>0071160884 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5823  / B387 A2 1999