00846nam a2200253 a 4500 vtls000018986 MTX 990909c1999 nyua 001 eng d 0071160884 201507091055 cat3 201311111210 VLOAD 201311071605 VLOAD 201008281310 VLOAD 200206121357 load HF5823 B387 A2 1999 MG000 MG002 Belch, George Edward 18956 Advertising and promotion : An integrated Marketing Communications Perspective / George E. Belch 4th ed Boston : McGraw-Hill, 1999 762 p : illus Advertising 159861 Sales promotion 159933 Communication in marketing 18957 Belch, Michael A, jt. auth 18958 GBE 14184 14184 2018-03-12 00:00:00 HF5823 B387 A2 1999 1000044322 1 2018-03-12 GBE 0 0 0 CGB 0 SP SP GEN 2018-03-12 0.00