Walker, Orville C. <br/><br/>
Marketing Strategy : Planning and Implementation / 
Orville C. Walker 
 - 3rd ed 
 - Boston :  McGraw-Hill,  1999 
 - 393 p. :  ill. 
<br/><br/><label>ISBN: </label>0071168478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / W249 M6 1999