TY  - BOOK
AU  - Walker,Orville C.
AU  - Boyd,Harper W
AU  - Larreche,Jean-Claude
TI  - Marketing Strategy : Planning and Implementation
SN  - 0071168478
AV  - HF5415.13 W249 M6 1999
PY  - 1999///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
ER  -