Shank, Matthew D. <br/><br/>
Sports Marketing : A Strategic Perspective / 
Matthew D. Shank 
 - New Jersey :  Prentice-Hall,  1999 
 - 551 p. :  ill. 
<br/><br/><label>ISBN: </label>0136218717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing.--United States<br/>Sports--Economic aspects--United States.
<br/><br/><label>LC Class. No.: </label>GV716  / S42 S8 1999