TY  - BOOK
AU  - Shank,Matthew D.
TI  - Sports Marketing : A Strategic Perspective
SN  - 0136218717
AV  - GV716 S42 S8 1999
PY  - 1999///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Sports
KW  - United States
KW  - Marketing
KW  - Economic aspects
ER  -