Perreault, William D. <br/><br/>
Basic Marketing : A Global-Managerial Approach / 
William D. Perreault 
 - 13th ed 
 - Boston :  McGraw-Hill,  1999 
 - 803 p. :  ill 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0071158332 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / P455 B2 1999