TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic Marketing : A Global-Managerial Approach
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 0071158332
AV  - HF5415.13 P455 B2 1999
PY  - 1999///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
ER  -