De Chernatony, Leslie. <br/><br/>
Creating Powerful Brands in Consumer, Service and Indutrial Markets / 
Leslie De Chernatony 
 - 2nd ed 
 - Oxford :  Butterworth-Heinemann,  1998 
 - 430 p :  ill 
<br/><br/><label>ISBN: </label>0750622407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Bran name products.
<br/><br/><label>LC Class. No.: </label>HF5415.15  / D278 C3 1998