Piercy, Nigel. <br/><br/>
Market-Led Strategic Change : Transforming the Process of Going to Market / 
Nigel Piercy 
 - 2nd ed 
 - Oxford :  Butterworth Heinemann,  1998 
 - 665 p :  ill 
<br/><br/><label>ISBN: </label>0750632852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / P615 M4 1998