TY  - BOOK
AU  - Piercy,Nigel
TI  - Market-Led Strategic Change : Transforming the Process of Going to Market
SN  - 0750632852
AV  - HF5415.13 P615 M4 1998
PY  - 1998///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Marketing
KW  - Management
ER  -