The CIM Handbook of Strategic Marketing 

 - Oxford :  Butterworth-Heinemann,  1998 
 - 290 p :  ill 
<br/><br/><label>ISBN: </label>0750626135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision marking.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / C573 1998