TY  - BOOK
AU  - Egan,Colin
AU  - Thomas,Michael J
TI  - The CIM Handbook of Strategic Marketing
SN  - 0750626135
AV  - HF5415.135 C573 1998
PY  - 1998///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Decision marking
KW  - Management
ER  -