Kotler, Philip. <br/><br/>
Marketing Management / 
Philip Kotler 
 - 10th ed. 
 - New Jersey :  Prentice-Hall,  2000 
 - 718 p :  ill 
<br/><br/><label>ISBN: </label>0130156841 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / K87 M4 2000