Middleton, Victor T. C. <br/><br/>
Marketing in Travel and Tourism / 
Victor T. C. Middleton 
 - 2nd ed 
 - Oxford :  Butterworth-heinemann,  1997 
 - 393 p. :  ill 
<br/><br/><label>ISBN: </label>0750609737 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality--Marketing.<br/>Tourist trade--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / M629 M4 1997