Lovelock, Christopher H. <br/><br/>
Services Marketing / 
Christopher H. Lovelock 
 - 2nd ed 
 - Englewood Cliffs :  Prentice-Hall,  1991 
 - 526 p :  ill 
<br/><br/><label>ISBN: </label>0138070172 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer service.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / L911 S8 1991