McDonald, William J. <br/><br/>
Direct Marketing : An Integrated Approach / 
William J. McDonald 
 - Boston :  McGraw-Hill,  1998 
 - 532 p :  ill 
 - Irwin/McGraw-Hill series marketing .
<br/><br/> Disk 4 (ยืม-คืน ชั้น 1) 
<br/><br/><label>ISBN: </label>0071159517 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing--Case studies.<br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / M395 D3 1998