TY  - BOOK
AU  - McDonald,William J.
TI  - Direct Marketing : An Integrated Approach
T2  - Irwin/McGraw-Hill series marketing
SN  - 0071159517
AV  - HF5415.126 M395 D3 1998
PY  - 1998///
CY  - Boston
PB  - McGraw-Hill
KW  - Direct marketing
KW  - Case studies
N1  - Disk 4 (ยืม-คืน ชั้น 1)
ER  -