McAdams, Katherine C. <br/><br/>
Reaching Audiences : A Guide to Media Writing / 
Katherine C. McAdams 
 - 2nd ed 
 - Boston :  Allyn and Bacon,  1999 
 - 394 p 
<br/><br/><label>ISBN: </label>0205286224 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Authorship.<br/>Mass media--Audiences.<br/>Report writing.
<br/><br/><label>LC Class. No.: </label>P96.A86  / M38R7 1999