Kotler, Philip. <br/><br/>
Marketing for Hospitality & Tourism / 
Philip Kotler 
 - 2nd ed 
 - Upper Saddle River, NJ :  Prentice-Hall,  1999 
 - 800 p :  ill 
<br/><br/><label>ISBN: </label>0130110310 0130807958 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourist trade--Marketing.<br/>Hospitality industry--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / K68 M4 1999