Aaker, David A. <br/><br/>
Strategic Market Management / 
David A. Aaker 
 - 5th ed. 
 - New York :  John Wiley & Sons,  1998 
 - 330 p :  ill 
<br/><br/><label>ISBN: </label>0471177431 /  675.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / A23 S8 1998