TY  - BOOK
AU  - Aaker, David A.
TI  - Strategic Market Management
SN  - 0471177431 /
AV  - HF5415.13 A23 S8 1998
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
ER  -