Hiebing, Roman G. The Successful Marketing Plan : A Disciplined and Comprehensive Approach / Roman G. Hiebing - 2nd ed - Lincolnwood : NTC Business Books, 1990 - 510 p : ill ISBN: 0844232033 Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / H523 S8 1997