TY  - BOOK
AU  - Hiebing,Roman G.
AU  - Cooper,Scott W
TI  - The Successful Marketing Plan : A Disciplined and Comprehensive Approach
SN  - 0844232033
AV  - HF5415.13 H523 S8 1997
PY  - 1990///
CY  - Lincolnwood
PB  - NTC Business Books
KW  - Marketing
KW  - Management
ER  -