McMath, Robert M. <br/><br/>
What Were They Thinking? : Markting Lessons you can Learn from Products that Flopped / 
Robert M. McMath 
 - New York :  Times Business,  1998 
 - 240 p. :  ill. 
<br/><br/><label>ISBN: </label>081293203x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Marketing.<br/>New products--Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / M348 W9 1998