00853nam a2200229 a 4500 vtls000023269 MTX 000714c1998 nyua b 001 0 eng d 081293203x 201506300941 cat1 201311111501 VLOAD 201008281438 VLOAD 201008272320 VLOAD 200206121401 load HF5415.153 M348 W9 1998 MG010 McMath, Robert M. 35234 What Were They Thinking? : Markting Lessons you can Learn from Products that Flopped / Robert M. McMath New York : Times Business, 1998 240 p. : ill. New products Marketing. 150356 New products Marketing Case studies. 35235 Forbes, Thom, jt. auth. 35236 GBT 17970 17970 2018-03-12 00:00:00 0 HF5415.153 M348 W9 1998 1000102942 1 2018-03-12 GBE 0 0 0 0 BD BD GEN 2018-03-12 0.00