TY  - BOOK
AU  - McMath,Robert M.
AU  - Forbes,Thom
TI  - What Were They Thinking? : Markting Lessons you can Learn from Products that Flopped
SN  - 081293203x
AV  - HF5415.153 M348 W9 1998
PY  - 1998///
CY  - New York
PB  - Times Business
KW  - New products
KW  - Marketing
KW  - Case studies
ER  -