Frazer-Robinson, John. Customer-Driven Marketing : The Ideal Way to Increased Profits Through Marketing, Sales and Service Improvement / John Frazer-Robinson - London : Kogan Page, 1997 - 368 p : ill ISBN: 0749424184 Subjects--Topical Terms: Marketing--Management.Customer. LC Class. No.: HF5415.13 / F848 C3 1997