Brand Warriors : Corporate Leaders Share Their Winning Strategies 

 - London :  Harper collins Publishers,  1999 
 - 263 p :  ill 
<br/><br/><label>ISBN: </label>0006388922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Brand name products--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / B817 1999