TY  - BOOK
AU  - Gilmore,Fiona
TI  - Brand Warriors : Corporate Leaders Share Their Winning Strategies
SN  - 0006388922
AV  - HD69.B7 B817 1999
PY  - 1999///
CY  - London
PB  - Harper collins Publishers
KW  - Brand name products
KW  - Management
KW  - Case studies
ER  -